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Signage & Wayfinding System

Zhongzheng Plaza, Dongguan

Hired as a Senior Graphic Designer in Woods Bagot, I was responsible for devising signage and wayfinding strategy with interior designers for retail planning, aiming to create a new lifestyle destination for Zhongzheng Plaza in Chang'an, Dongguan.

At the heart of Woods Bagot's design was instilling retail as a framework and then integrating office into the new square. This integration culminates a new community hub for the people of Dongguan. The signage and wayfinding design linked the commercial tower and the shopping mall together, where we envision extensive community activity with landscaping and shaded spaces to rest and enjoy the plaza.

Client / 

Woods Bagot


Design / 

Signage & Wayfinding System

Finishes / 

Pictogram, Signage and Wayfinding System

Year / 

To be completed in 2018

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