Signage & Wayfinding System
Art Design Centre, Shenzhen
In 2004, the Shenzhen municipal government ambitious announced its intention to build a “capital of creative design” and heralded the slogan “From Made in China to Created in China”. Soon afterwards, it set up a 300 million yuan fund to support creative start-ups and by 2008, Shenzhen had successfully applied to Unesco to become the first Chinese city to join the Creative Cities Network as a “City of Design”.
Working as a Senior Graphic Designer in Woods Bagot, I was responsible for the signage design of the Art Design Centre in Shenzhen. As the international decorative arts centre of cultural consumption and the leader of domestic fashion decoration art in China, Shenzhen Art Design Centre enjoys exceptional advantages with over 1,650 medium and high-end home furnishing brands and diverse world styles.
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Client /
Woods Bagot
Design /
Signage & Wayfinding System
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Finishes /
Pictogram, Signage and Wayfinding System
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Year /
2017
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